The 3 S’s – efficiency, sociability, and safety – tend to be a solid basis for dating site. So why will it feel like numerous web sites tend to be mysteriously missing out on all of them off their company plans?
Insert LikeBright, a fresh dating site established in Seattle that aims to purge deception from online dating scene. It really is a tall order, but Ron Lai, Sonya Lai (yes, they can be siblings), and Nick Soman are determined in order to meet it. The trio satisfied while studying at Harvard, and made a decision to found LikeBright this present year included in the TechStars, an organization that calls by itself the “number 1 business accelerator in the world,” plan in Seattle.
Their unique aim, as explained to Aislyn Green of TechFlash.com, isn’t really challenging: “LikeBright is actually a TechStars Seattle startup attempting to make internet dating easy, social and safe for women.” Females every-where – and plenty of guys – complain about the shortage of trust and widespread sleeping that troubles online dating sites. For most, it really is come to be these a problem that they’ve given up on online dating sites entirely in support of time for the traditional types of matchmaking that they’d as soon as rejected, like satisfying through pals or at personal gatherings. LikeBright aims to fight this issue by “developing a dating layer-on Twitter to simply help ladies meet individuals through folks they trust.”
The inspiration for LikeBright originated personal expertise. Sonya was actually driven by a desire to help their feminine buddies browse the sometimes-dangerous realm of internet dating, and planned to put emphasis on the difficulties, typically disregarded, that ladies love when it comes to searching for love online. Ron, a regular tourist, had been inspired to generate a website that met his nomadic needs, and Nick learned on the property value satisfying a romantic date through someone you depend on when a female pal launched him to their gf.
Before creating the website, the trio done 50 alive interviews with women who desired to share their unique experiences with online dating sites. The replies they got varied from the humorous toward horrifying, like “Everything felt good. Following the guy requested me personally basically smoked meth” and “He was 11 and I had to drive him home. He’d walked the whole way across town.” Determined the world lacked a dating site that throws ladies very first, LikeBright was given birth to.
LikeBright is actually committed to producing a host constructed on the 3 S’s. Joining the site is simple: it takes half a minute to join up via Facebook Connect. The website encourages sociability through providing consumers a social framework for all the singles they see and permitting them to connect with buddies – attached or perhaps not – on the webpage. And it’s secure: females can use LikeBright anonymously, and each and every guy on the internet site is vouched for.